Five dairy and five pork UK exporters are set to join the Agriculture and Horticulture Development Board (AHDB) at the Food and Hospitality China (FHC) event next month.

The event, which is Asia’s leading food and beverage show, will run from November 8-10, 2023, at the New International Expo Centre in Shanghai.

AHDB’s dairy export team will be in the British pavilion on a collaborative stand with the five UK dairy exporters.

The pork exporters will join the AHDB export team in the meat hall on the AHDB-hosted British meat pavilion.

The board said the event will provide a platform for pork exporters to meet existing customers and potential new ones from the key Chinese market.

AHDB senior exports manager, Lucy Randolph, said: “FHC will be the first time the AHDB dairy export team has been back to China in person post-pandemic and we are excited to be taking part with our exporters.

“China and other markets in the wider Asia region present significant opportunities for dairy exports. Consumers in China have a high regard for food safety and quality and the UK is well-placed to satisfy that demand.

“Our strong presence at the show will help play an important role in developing further export opportunities for the companies joining us.”

AHDB’s head of international trade development, Jonathan Eckley, said: “We are delighted to be back at FHC China.

“Despite current challenges on the global pig meat market, China remains a key market for the UK pig meat sector with carcase balance playing an ever more significant role.

“This was reflected in a 16% increase in volume of fifth quarter exports in the first half of 2023.”

Eckley said Food and Hospitality China will provide AHDB and its exporters with the platform to build on existing commercial relationships and develop new ones in the “important market” for the pig meat sector.